Client Management Strategies for Retention & Growth

Introduction

This GLOMACS Client Management Strategies for Retention & Growth training course, the customer centricity has always been a desirable characteristic in Business. Still, in an age where switching is friction-free, and all customer experiences are instantaneously shared around the world, it has now become a "Mission-Critical" necessity.

In an increasingly competitive and Social world, retaining clients is a smart business. It has been estimated that it costs five times more to get a new customer than to keep an existing one. Moreover, giving your current customers excellent (or poor) experiences is of critical importance because of the rise of Social Media. Consequently, it is essential that you have a client management strategy for retention & growth. Clients expect their suppliers to become trusted advisers.

This GLOMACS training course shows how putting the client rather than services first can yield improved results in terms of client retention (and consequently, profits).  It stresses the importance of having highly engaged employees and applying the best marketing and business development practices in a highly competitive and dynamic marketplace. It will also introduce you to our unique "Client Management Model" which has been designed to suit the specific needs of the organisations in the Europe, Middle East and Africa (EMEA).

This GLOMACS training course will highlight:

• The Economic Case for Client Retention
• The Reputational Case for Client Retention
• Proven tools and techniques for “Locking-in” Client Loyalty
• Establishing and Maintaining a multi-channel dialogue with Clients
• Cross-cultural Communication and why it is so important

Objectives

By the end of this GLOMACS training course, the participants will be able to:

• Understand, create and communicate a compelling “Whole-Business” argument for the crucial importance of client retention
• Learn correct segmentation techniques to provide tailored offers and services to delight Clients and foster loyalty
• Learn to apply proven tools and techniques to control, monitor and constantly improve your offerings
• Learn to develop a “Common voice” (across all platforms) to encourage and foster dialogue
• Understand the Client’s personality and psychological drivers and how to create lasting value

Training Methodology

Participants to this GLOMACS Client Management Strategies for Retention & Growth training seminar will receive a thorough training on the subjects covered by the seminar outline with the instructor utilising a variety of proven adult learning teaching and facilitation techniques. Training methodology includes individual and group activities will intersperse the sessions. DVD presentations will highlight the major teaching features. A variety of practical sessions and role plays and group interaction are programmed into this training seminar.

Organisational Impact

Impact on the organisation from the participants in attending this GLOMACS Client Management Strategies for Retention & Growth training course includes the following benefits: 

• A “whole business” understanding of the critical importance of customer loyalty and retention
• Systems, tools and proven processes for engaging with current clients to maximum effect
• strategy for assured growth through the retention of, and growth from, existing clients, which generates new business through satisfaction and referral
• A clear insight as to the tools to be used to engage with clients and a corporate “voice” which builds corporate identity in the marketplace
• Staff who understand the importance and value of reviewing the client base
• An increased commitment to innovation and continual improvement

Personal Impact

This GLOMACS training course will personally benefit the participants to gain or enhance their understanding and knowledge by the following: 

• Gain skills and experience into effective client management and retention
• Gain insights into human behaviours and why Clients do the things they do
• Learn how to make compelling, reasoned Business cases to senior management
• Place yourself at the centre of your organisation’s growth strategy
• Gain valuable insights into the new Marketing, mainly social and web tools
• Gain insights into yourself and colleagues and develop your critical thinking skills