You're now visiting the official Saudi
website of GLOMACS International

Strategic Communication: Thinking, Planning and Execution

An Interactive 5-Day Training Course

Strategic Communication: Thinking, Planning and Execution

Involve, Inspire, Influence

NASBA
Classroom Schedule
Date Venue Fees
26 - 30 Jan 2026 Amsterdam $ 5,950
02 - 06 Mar 2026 Riyadh $ 5,950
23 - 27 Mar 2026 Dubai $ 5,950
20 - 24 Apr 2026 Dubai $ 5,950
18 - 22 May 2026 London $ 5,950
29 Jun - 03 Jul 2026 Dubai $ 5,950
24 - 28 Aug 2026 London $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
26 - 30 Oct 2026 London $ 5,950
23 - 27 Nov 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
25 - 29 Jan 2027 Amsterdam $ 5,950
15 - 19 Mar 2027 Riyadh $ 5,950
22 - 26 Mar 2027 Dubai $ 5,950
Online Schedule
Date Venue Fees
18 - 22 May 2026 Online $ 3,950
26 - 30 Oct 2026 Online $ 3,950

Introduction

Strategic Communications have never been more critical. Organisations must communicate effectively with their stakeholders in a crowded communications world to build trust, manage reputation and inform them of their priorities and objectives. You will develop the skills to scan the horizon for issues and forecast and analyse trends which might impact your organisation – including political, economic, social and technological developments.

Packed with examples of best practices, this Strategic Communication: Thinking, Planning and Execution training course will explore how to create, develop, and deliver communication strategies that have real value for the company. This training course enables managers and communications practitioners to examine the development of a communications strategy and its execution. The methods, tools, and techniques you will learn will help your organisation achieve its strategic objectives.

This GLOMACS Strategic Communication: Thinking, Planning and Execution training course training course will highlight:

  • How to align your communications with your corporate strategy?
  • Assessing your communications environment
  • Ensuring that your communication matches strategic intent
  • Horizon scanning, forecasting and scenario painting
  • Measuring outcomes

Objectives

By the end of this Strategic Communication: Thinking, Planning and Execution training course, you will be able to:

  • Understand organisational strategy and strategic communications issues
  • Define the aim, objectives and tactics of a strategic plan
  • Identify research needs and ways to source information
  • Categories audiences and design programmes to engage them
  • Identify risks and plan to manage them
  • Scope what can be evaluated and plan how to evaluate them

Training Methodology

This Strategic Communication: Thinking, Planning and Execution training course uses various proven adult learning techniques to ensure effective assimilation and retention of the information presented. This highly interactive training course will prompt delegates to reflect on their thinking, communication style and practice.

Your Tutor will guide and facilitate learning using a wide variety of methods, including direct input, video, discussions, case studies and group and individual exercises to focus on the themes of the course, practice skills and receive feedback.

Organisational Impact

Your company will benefit in the following ways:

  • Increased relevance of the communications effort to realising the corporate strategy
  • More robust measurable objectives and KPIs
  • Increased dialogue between the communications team and business units
  • More focused internal and customer communication
  • Greater attention to data and external trends in defining comms plans

Personal Impact

The personal benefits to be derived from attending this training course include the following:

  • Greater confidence in handling strategic communications
  • Improved ability to plan specific stakeholder groups
  • A greater understanding of strategy and how to research and develop it
  • Enhanced understanding of the ways to look for over-the-horizon events
  • A vast repertoire of strategic and tactical planning skills

Who should Attend?

This GLOMACS Strategic Communication: Thinking, Planning and Execution training course is suitable for a wide range of professionals but will significantly benefit:

  • Communications professionals
  • Directors with communications responsibility
  • Corporate Communications Practitioners / Managers
  • Public Relations Officers / Managers
  • Public Affairs Practitioners
  • Marketing Officers / Managers
  • Anyone planning a career in PR
Course Outline
Day 1

Why is Strategic Communication Important?

  • Why is communication important – and what is ‘strategic’?
  • It starts with the corporate strategy
  • Exploring corporate strategy to define your role
  • The place of business and communications plans
  • Structures for Communications strategies and plans
  • Applying these insights to your organisation
Day 2

Researching Strategy

  • The big picture – analysing trends
  • Using SWOT, PEST and PESTLE
  • Analysing Opportunities and Threats
  • Over the horizon events – early warnings
  • Research skills
  • Research sources
Day 3

Stakeholder Communications

  • Mapping your regular stakeholders
  • Identifying ‘situational stakeholders’ by project and issue
  • Planning stakeholder communication activities
  • Recognising the need for campaigns
  • The skills of negotiation and persuasion
  • Stakeholder narrative and messaging
Day 4

Communications Strategy

  • Vision, mission, values and strategy
  • Account management and business communications strategies
  • SMART objectives
  • Creating KPIs and CSFs
  • Developing your communications plans
  • Consulting on your draft strategy
Day 5

Evaluation

  • Communication – what can be measured
  • Gathering and using data
  • Making your data gathering plan
  • Acquiring the tools – your ‘tech stack.’
  • Making strategy happen
  • Reporting to the C Suite
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Courses
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

Related Categories